How to Pitch an Influencer, Blogger, or Journalist
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one
The Paradox of Change: Despised by Users and Employees But Required For Sales and Competitive Growth
In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service (SaaS) companies,
UXCam: Capture Every Insight to Optimize Your Mobile App Experience
Every successful mobile product starts with a deep understanding of user behavior. However, most analytics solutions fail to achieve that clarity without compromising performance or