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Influencer marketing has matured into a sophisticated discipline that demands precision, repeatability, and real-time intelligence. Brands today face escalating complexity—creator discovery, contract administration, approvals, payments,Continue readingMeltwater: Transform Your Influencer Strategy With AI-Driven Precision

Most organizations say they know their target audience. They have a slide with a broad description: mid-market companies, busy working parents, or anyone who caresContinue readingWho is Really Your Target Audience?

I recently opened the X app, spotted a post I wanted to read more about, and tapped the link—only to have it open in XContinue readingWhy Social Sharing Died: Algorithms, Pay-To-Play, App Behavior, and Automation