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As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results.Continue readingWhat, Exactly, Is Sales and Marketing Alignment?

Public relations (PR) failures often stem from missteps by PR professionals or firms, such as poor planning, cultural insensitivity, inadequate crisis management, or tone-deaf communication.Continue readingPublic Relations Disasters That Should Have Been Avoided: Lessons from Recent High-Profile Failures

I was publishing an article earlier that included a before-and-after image with a slider overlay. While there are numerous plugins available that perform this function, I preferContinue readingWordPress: How To Build a Shortcode Plugin For A Simple Before and After Image Slider