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Most marketing technologies, however advanced they appear, still operate on a logic-based architecture. They evaluate inputs, map patterns, classify signals, and produce outputs. Even AI—often
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The Slow Unraveling of Digital Publishing — And Why I’m Betting on Radical Reinvention, Not Retreat
After nearly twenty-five years of publishing Martech Zone, I’ve never seen the ground shift beneath us as violently as it has these last few years.
Waalaxy: Transform LinkedIn Into a Predictable Revenue Engine for Outreach
Many marketers and sales teams struggle with the time drain of manual LinkedIn outreach and the fragmentation of managing conversations across multiple tools. It becomes