Understanding Demand Generation vs Lead Generation
Two critical strategies often emerge in marketing and sales: Demand Generation (demandgen) and Lead Generation (leadgen). While these terms are sometimes used interchangeably, they represent
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4 Critical Gaps: Gen-Z Expectations vs Higher Ed Marketing
89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly
The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024
Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine