Influence: It’s Never As Simple as Fan and Follower Counts
Influencer marketing has become a crucial aspect of many companies’ marketing strategies. Influencers are individuals who have the power to affect the purchasing decisions of
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Blogging for Feet? How Charities Can Leverage Blogs to Showcase Their Impact
Blogging and social media have become powerful tools for businesses to connect with their audience personally. However, many NPOs often overlook the potential of leveraging
[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times
In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to