30-Second Ads Are Finally Evolving Thanks to GroupM’s Ad Innovation Accelerator
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP’s media investment group, announced the launch of its Ad Innovation
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BuzzFeed Inc. Is Nearing a Financial Cliff—Here’s How It Could Respond
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will need to navigate deftly to
Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships
Samba TV’s AI is looking to give brands better ROI. Today, measurement and tech company Samba TV announced that Samba’s AI offering, a suite of