T-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its
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Marketers Eye Transaction Data in a World Without Cookies
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences.
How Agencies Cut Climate Impact in Ad Production
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen’s carbon