What the Truck? This Volvo Stunt Wants to Get Truckers Talking
To build buzz for its new VNL line of long-haul semi trucks, Volvo Trucks stripped a model of all its brand markers and parked it
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30-Second Ads Are Finally Evolving Thanks to GroupM’s Ad Innovation Accelerator
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP’s media investment group, announced the launch of its Ad Innovation
BuzzFeed Inc. Is Nearing a Financial Cliff—Here’s How It Could Respond
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will need to navigate deftly to