Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships
Samba TV’s AI is looking to give brands better ROI. Today, measurement and tech company Samba TV announced that Samba’s AI offering, a suite of
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IYKYK: 3 Gen Z Trends Marketers Should Watch in 2024
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. With an estimated spending
[Research] B2B Influencer Marketing – More Important Than Ever
As B2B marketing advances with technology that enables more sophisticated audience targeting, automation, and personalization, the unsung hero is influencer marketing, which can cut through