Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught
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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success
It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s
How To Increase Your Brand’s Facebook Visibility
Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the