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With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences.Continue readingMarketers Eye Transaction Data in a World Without Cookies

Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen’s carbonContinue readingHow Agencies Cut Climate Impact in Ad Production

Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as “content.” That reductive, catch-all term that means everythingContinue readingThe Future of Content: Fewer Buzzwords, More Feelings