The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful
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Amazon Snags Disney Exec Jeremy Helfand to Lead Prime Video Advertising
Prime Video’s upcoming ad-supported tier is beginning to take shape. Disney’s Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has
A Bone to Pick: Whataburger’s New Ad Dives Into Fierce Chicken Wing Debate
A gadfly has the floor at his local city council meeting, and he’s brought along visual aids to make his point. But his passionate argument