Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership
There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences
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Conversational marketing: What it means for your social media strategy
There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. They long for the
How to conduct a Twitter audit to improve your brand’s presence
Is it time for a Twitter audit? Recent social media demographics highlight that the platform is as active as ever. That’s because Twitter remains a