Why Brands Must Build Influence Early in The AI Era
AI search has changed the way consumers move through the digital space, especially in the early stages of the customer journey. Where users once engaged
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Machine Translation in 2025: Powerful, Impressive But Still Not Always Enough
A decade ago, machine translation was, at best, a novelty. Website plugins proudly offered instant translation, but the results were often laughable. A simple test—translating
Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights
Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the