The EU Data Act: Scope, Obligations and Enforcement
Regulation (EU) 2023/2854 (the Data Act) entered into force on January 11, 2024, and applied from September 12, 2025, with certain provisions phased in through
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The Importance of Testing and Comparing Titles with A/B Testing
When it comes to content—whether it’s a blog post, ad, video, or email—your title or headline acts as the hook that determines if people will
Death to Bland Brands: Developing a Strong POV Worth Fighting For
UVP Before POV One of the staples of marketing 101 is the concept of a unique value proposition (UVP). Typically, we’re told to create a