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Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. ContentContinue reading6 Compelling Content Roles Your Content Library Should Have To Align with Audience Intent

Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO.Continue readingThe Harsh Truth About Agency Margins and the Smarter Path Forward

Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now considerContinue readingConverged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference