Ways to Optimize Meta Ads with Meta’s AI Systems
Meta (formerly Facebook) has invested heavily in AI-driven tools to help advertisers reach the right audience, create better creatives, and achieve higher ROI. But simply
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Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and
5 Ways Careless Social Media Can Hurt Your eCommerce Business
Social media is a powerful medium for e-commerce brands to reach new customers. Many businesses have entire teams of people dedicated to social media marketing.