Understanding Gender in Consumer Buying Behavior: Insights Over Stereotypes
Marketers have long leaned on gender as a quick proxy for customer behavior, but that shortcut is no longer sufficient in today’s evolving digital landscape.
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In the Age of AI, Your Qualifications No Longer Matter—Your Output Does
Deadlines are getting shorter. Resources are disappearing. Budgets? Nearly nonexistent. The demands of modern work don’t just feel heavier—they are heavier. And while that pressure
Does Video Really Boost Landing Page Conversions? Not Always—and Here’s Why
Marketers have long treated video as a silver bullet for landing page performance. For years, a widely quoted statistic claimed that adding video to your