Why Numbers Matter
Every few years, a familiar refrain resurfaces in marketing and social media circles: follower counts do not matter, engagement is everything, ignore the vanity metrics.
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B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cycles
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Every January, we all start with the best personal intentions. Drink more water. Join a gym. Eat fewer cookies. Lovely ideas, but let’s be honest…