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Marketing has always lived in the tension between emotion and expectation. On one side is the human need to feel understood, hopeful, and confident thatContinue readingThe Scrutiny Effect: Why Overpromising in Marketing Backfires in an AI-Driven World

Marketing rarely changes all at once. It shifts quietly, then suddenly the old playbook stops working. Heading into 2026, a handful of data points makeContinue reading10 Key Marketing Statistics That Will Drive Successful Marketing Returns in 2026

In crowded markets, visibility is not the same as advantage. Many brands are present everywhere yet remembered nowhere. They publish constantly, advertise aggressively, and chaseContinue readingOwning the Medium: How Brands Build Durable Advantage in Competitive Markets