If your social media profile link points to a single home page, you’re likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page… typically aggregating several calls-to-action that may interest your visitors. Having a linktree is highly beneficial for social media profiles for several reasons:
Consolidate Multiple Links: Social media platforms often limit the number of links you can share in your profile. A linktree allows you to circumvent this restriction by consolidating multiple links into one URL destination. This is especially useful for individuals or businesses sharing various products, services, or content.
Enhance User Experience (UX): Instead of forcing followers to search through your posts or website to find what they’re looking for, linktrees provide a centralized, organized space where all your important links are easily accessible.
Track Analytics and Engagement: Linktree platforms often provide analytics, enabling you to track which links get the most clicks and engagement. This data can be invaluable for understanding your audience’s interests and refining your marketing and content strategies.
Flexibility and Ease of Update: You can quickly and easily update the links in your Linktree without constantly changing your social media bio. This is particularly useful for promoting timely content like events, new product launches, or limited-time offers.
Drive Traffic to Various Platforms: If you’re active across multiple platforms (like a blog, YouTube, an online store, etc.), a linktree makes it easy to guide your followers to all these different places from a single point.
Linktrees Are Typically Not Engaging
The problem with linktrees is that they’re not engaging at all. Most provide a logo, a list of buttons, and other social links for the visitor but lack any context or rich media to entice the visitor actually to click through. Enter Shor, a micro-page builder for aggregating all of your content, calls-to-action (CTAs), messenger and chat links, and contact information in a single, beautiful page.
Best of all, the Shor builder is simple, and you can build and theme your page in under 10 minutes:
Add your logo or photo.
Select the best ways to communicate with you.
Add blocks for images, videos, text, audio, products, or even an RSS feed.
Add links to each of your social profiles.
The platform is specially built to solve Instagram’s one-link in bio limitation. Publish your micro-page, shorten the link, and retarget anyone you can reach.
These micro-pages aren’t just for social media profile links; they can also be used in your email signatures or with a QR code to land on.
Build Your First Shor Micro-Page
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Originally Published on Martech Zone: Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages