Whether you love or hate AI, there’s no escaping that this technology can be helpful in certain situations. If you’d like to explore what AI can do for social media management, there are several excellent tools to consider. Although a human component is always needed for content creation, AI can take some pressure off your marketing team. Interested in learning more about what’s out there? Here are a few tools to look into for social media management:
Buffer
If you need to tailor posts for multiple channels, Buffer is a great option. This app makes it easy to keep track of post ideas, and its audience overview capability lets you analyze demographics such as gender, age, and city. For those who want a little help creating content for multiple channels, Buffer’s AI Assistant can customize content for each platform. If you’re not impressed with the first draft it churns out, you can ask the AI Assistant to rewrite, shorten, or expand the content. Talk about a win for busy marketing teams!
FeedHive
Content recycling isn’t a crime; it can be a savvy strategy for saving time and giving your audience a new twist on what they love. If you’re looking for an AI tool to help you put a spin on past content, FeedHive could be ideal. FeedHive is only available on desktop, and its AI Writing Assistant functions similarly to ChatGPT. With a higher level of paid membership, you’ll gain access to more AI tools, including performance predictions, content recycling, and conditional posting. The app is intuitive and easy to get the hang of, and perhaps the best thing about it is the capability to categorize and automatically schedule posts.
Vista Social
Vista Social is worth exploring if your brand has a presence on many different platforms. Although you’ll only have access to its AI tools with the highest-level paid plan, this social media management platform can effectively act as the mothership for all your channels. This app is great for brands looking for an all-in-one solution, as it offers post-scheduling, review tracking, TikTok and Instagram feed planners, and more.
Ocoya
Ocoya is where AI meets social media. This platform can do everything from generating posts to sending them out when needed. The AI copywriter is impressive, and users can choose from more than 56 templates for post ideas. Whether you need ad copy, hashtags, captions, or editing, Ocoya is up to the task.
AI continues to improve and is being used successfully in many industries. AI capabilities can be especially helpful for social media management, and the tools mentioned here can enhance productivity and organization. Although this technology is rising in popularity and getting better by the day, keep in mind that you shouldn’t rely on it entirely. A human element is still crucial for getting your brand’s voice right and ensuring all the details are correct. At this point, AI can’t effectively fact-check, so always proofread. Interested in seeking professional assistance in your social media campaigns? Our team is here to help! Please reach out to us to schedule a consultation.
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