Reddit is a hot spot for in-depth conversations. Many platform users have reported that they won’t purchase a product or service until they’ve heard feedback from other Redditors, which provides a unique opportunity for marketers to join the conversation. With this information in mind, advertisers would be wise to tap into relevant communities (subreddits). If you’re thinking about getting started with advertising on Reddit or fine-tuning your strategy, be aware that the platform recently announced changes to keyword targeting. Here’s what you need to know:
Keyword Targeting For Multi-Placement Ads
Until its latest update, Reddit only offered keyword targeting within conversation placements. Now, you’ll have keyword targeting capability for multi-placement ads to improve impact and reach. The platform is also rolling out new AI-powered recommendations to take keyword ads to the next level. This new feature, Dynamic Audience Expansion, will show your ads to a broader range of viewers depending on the specifics of your campaign. It will work hand in hand with keyword targeting to maximize your reach, using the power of AI to identify users who are more likely to engage with your ad.
Simpler Campaign Management Process
As part of the updates, Reddit has simplified the campaign management process. The new and improved presentation streamlines the ability to combine targeting elements, saving you (or your marketing team) time and energy.
Reddit continues to grow and is expected to play a significant role in future AI projects. The latest updates to the platform’s keyword targeting are great news for marketers and offer the potential to make new connections. Although these changes are designed to be user-friendly, getting started with advertising on Reddit can have a steep learning curve. If you’d like to eliminate the guesswork, our team can help. Whether you’re seeking professional assistance for Reddit campaigns only or are interested in a multifaceted approach, we’re here. Please contact our team, and we’ll be in touch soon.
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