AI is taking over every aspect of every industry, marketing is no exception. Some strategists and creatives are having a hard time adapting. Many are lost on how to fit their skill set into this new age. However, every day many convert and turn to AI to enhance their campaigns giving them the advantage that they need in today’s digital transformation.
Those taking advantage of these tools are winning in the AI revolution.
How are marketers using AI?
65% of respondents report that their organizations are regularly using gen AI, nearly double the percentage from the previous survey just ten months ago.
GenAI is dominating; creatives that are not keeping up are being cut out.
Smart marketers are incorporating AI into almost every part of their day-to-day tasks. By incorporating tools that allow a smarter digital organization and content generation, creatives are free to use their time to focus on the bigger things.
It is no surprise that social media and influencer marketing are both sectors of the marketing industry that are strongly dominating when it comes to their use of AI.
Freepik
Freepik, leaders in AI-generated content, recently put out a report that showcased the widespread use of AI amongst some of the top influencers using platforms like YouTube and Instagram.
Amongst the celebrities with the most AI generated content (in order of usage) are:
A closer analysis of Khloe’s recent Instagram posts shows that over 25% of this content had been altered by AI in some manner.
Shockingly, over 15% of recent Instagram posts from Indonesia’s president, Joko Widodo, are allegedly altered by AI in some way. Similarly, Freepik’s analysis also found that over 15% of Shakira’s recent posts have been altered by AI as well.
Try Freepik’s AI Image Generator
Marketers Everywhere Are Using AI
Freepik’s report found that Americans are increasingly interested in AI image generation, with four of the top five most popular search terms related to the topic:
AI images generator is the most popular AI-generated content search term by far, with a whopping 756,200 searches being made per month
AI generate images and AI generated images round out the top three most popular terms, with 146,690 searches being made per month for each term.
The use of genAI amongst designers is rampant. According to Freepik 72.7% of designers are now including AI in their workflow since using AI for content generation is their most common activity. Don’t miss out.
Our Tips For Marketers Who Are Starting To Dive Into The World Of AI
Make sure to triple-check your AI-generated images. These tools have biases that allow for flexibility when analyzing prompts. We’ve had issues with tools directing prompts for women one way and men another. While AI tools can provide ease of content creation, make sure you triple-check everything before using them.
AI changes every day. Make sure you stay in the loop with new advancements. It seems this sector is changing every minute. Marketers who want to stay on top of their game need to keep up with the conversations and advancements. Make sure you attend key events that help you stay relevant in this conversation. Events we love: Upscale Conf, CES, SXSW, Mobile World Congress.
Don’t give up. Tools are getting easier and easier to use every day. A tool that perhaps you hated a few months ago can be completely revamped today. Freepik is a great example of how quickly AI advances, months ago the offerings were not nearly as cohesive and enterprise-friendly as they are today.
AI is ever-evolving and the conversation is always changing. One thing to note as marketers continue to dive deep into AI offerings, the role of the strategist and the creative behind AI is not at risk of being consumed by the tool. On the contrary, the role of the marketer behind the tool is simply evolving.
For more on the conversation of the evolution of genAI in the creative sector:
The conference promises to drive the conversation amongst creatives about the state of AI and how the sector can adapt. Bringing together leaders in generative AI and design from creative industries around the world, to exchange knowledge, experiences and news about the ever-changing AI space.
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Originally Published on Martech Zone: The Generative AI Revolution in Marketing: How Creatives Are Adapting and Winning