Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

Samba TV’s AI is looking to give brands better ROI. Today, measurement and tech company Samba TV announced that Samba’s AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming…

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